Some people have taken time to deride this aspect of world book day, bemoaning its focus on dressing up over literature.
http://www.bbc.co.uk/news/magazine-21687507
They may have a point. Then again interactivity is one of the most engaging ways to involve people wit a subject or idea. Which is why so many museums now embrace interactive approaches.
Books themselves have to compete in an ever expanding media market for children's attention. Let's not deride the idea of engagement and celebration. Instead let's just enjoy the creativity of the dressing up & watch a residual effect of an ever growing legion of bibliophiles.
After all it seems elementary old fellow.
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