People like to share their opinions and tastes. We, as humans, are socially interactive apes after all. the Internet allows us to do that in much wider spectrum now. Ones own twitter feed is peppered with links to things found fascinating and that one hopes may interest others too.
Yet how often do we stop to think about our digital footprint? The social media version of us that is forever growing on the Internet through our social media accounts, blogs and trails on websites?
The collation of the information from these sites can create an unnervingly accurate picture, often from seemingly innocuous responses, as this study shows,
http://www.bbc.co.uk/news/technology-21699305
For advertises this must be nirvana. We can be targeted and have our ads personally tailored, At times this is wonderful. If a new book were to be pointed out to me in a subject area that I'm interested in and may otherwise have missed then that is a good thing. The question is how targeted do we want to be and how obtrusive might such advertising become in the future.
We hold the keys with our online behaviours. The one thing I would also say is that when people panic about these things whatever an advertiser throws in your direction. you don't have to buy it. There are plenty of things out there we might want but do we actually need them and can we afford them. Those are questions we need to ask ourselves. It's not the advertisers responsibility - its ours to differentiate between want and need.
As any good economist would tell you.
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