Well, yesterday (and today for that matter) the Internet was a-buzz in the land of nerdery as trailers were released for next years 'Star Trek - into Darkness' film.
The main point of contention thought is that the Japanese trailer is 12 seconds longer than the on released to Western markets and shows an obvious homage scene to Wrath of Khan as we see 2 hands meet through plate glass a la Kirk & Spock in Star trek 2.
Whilst I 'm sure they're not repeating this plot line with a crew so recently put together and a potential series of films in front of them on e must question the editing policy here.
Why have those extra 12 seconds in Japan and nowhere else? Well, to be honest I think it's a brilliant marketing ploy. They know the Internet is globally connected - people will talk about this. People talking about your film - long before it actually comes out - and creating a viral news story like this is probably better advertising than just doing the full trailer direct globally.
So there you have it, we live in a tech savvy connected age, where even the advertisers of monstrously huge franchises realise the value of the viral marketing scene - and just how much coverage 121 seconds of film can reap!
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